To accurately analyse your vacation rental property performance, you must look at local market data.
When you know how properties in your area perform, you’ll be able to set the correct nightly rates and improve your vacation rental revenue management strategy.
So, to help you do this, we’ve gathered exclusive data from Rental’s United’s Elevate and put together fact sheets about property performance in popular European destinations.
Each fact sheet includes information about ADR (average daily rates, LOS (length of stay), booking window, cancellation rate, cancellation windows, and more.
In this post, we summarise some of the highlights and key takeaways for each country.
Download our Q3 fact sheets for detailed insights, including the top-performing channels in each destination.
Vacation Rental Performance in Spain
Our Spain data covers Barcelona, Madrid, Seville, and Mallorca, and we analysed reservations made between July 1st and September 30th, 2022.
Here are the key insights:
- ADRs in Barcelona stayed consistent across all booking windows — Rates stayed high as check-in got closer. You may be able to sell nights either at a standard or slightly reduced rate.
- Rates in Madrid were also consistent — ADRs dropped by less than 10% after the 8-14-day window closed.
- Seville had a higher rate of last-minute bookings than Barcelona or Madrid — 41% of bookings were made within 2 weeks of arrival, and 30% within a week. You may be able to maintain your rates until the last minute.
- Mallorca received more early-bird bookings — Most reservations were made far out, with 91-180 days being the most popular booking window. You may need to apply discounts to secure last-minute bookings.
Vacation Rental Performance in France
Our analysis of vacation rentals in France looked at Paris, Rennes, Marseillle, Saint-Malo, and Cannes, from July 1st to September 30th, 2022.
Here’s what we found:
- The peak booking window for Paris was 15-45 days — You may be able to keep prices high during this time.
- Rennes received most bookings 15-30 days out — 30% of bookings were made during this period, so you should be able to keep your ADR high during this peak window.
- Paris and Marseille saw high cancellation rates — In Paris, small units had a cancellation rate of nearly 50%. These cancellations happened before the peak booking window, so property managers could resell cancelled nights. In Marseille, cancellations happened closer to the average booking window, so it was more difficult to resell nights.
- Saint-Malo received lots of early-bird bookings — 40% of Saint-Malo bookings were made 60 or more days in advance. Take advantage of early demand and increase your prices in the 60+ day window.
- Cannes had both early demand and last-minute bookings — In Cannes, 34% of bookings were made 60+ days out. There was also last-minute demand: 31% of reservations were made within two weeks of arrival.
Vacation Rental Performance in Italy
We looked at five Italian destinations: Milan, Rome, Florence, Naples, and Venice, from July 1st to September 30th, 2022.
This is what we learned:
- Milan is a short-stay destination — For all property sizes, the average length of stay in Milan was less than three days.
- Rome received plenty of early-bird bookings —39% of bookings were made during the 15-60 period, and ADRs were highest during this time. 41% of bookings were made more than 60 days out, but only 5% of bookings were made in the last 2 days before check-in.
- Florence and Milan had more late bookings — In Milan, 45% of bookings were made within 2 weeks of arrival, 18% in the last 2 days. 43% of reservations in Florence were made within two weeks of arrival.
- ADRs in Naples stayed consistent — The most active bookings period was 8-45 days out, but there were plenty of early-bird bookings 46+ days out.
- Venice had the highest rate of cancellations — Fortunately, most cancellations happened well in advance (especially for bigger units), leaving time for resale.
Vacation Rental Performance in the UK
We analysed five destinations in the UK: London, Brighton, Edinburgh, Bristol and Tenby.
Here are the key findings:
- Demand in London was evenly spread — About 28% of reservations were made within two weeks of arrival, 37% were made within 15 to 60 days of arrival, and 34% were made 60+ days before arrival.
- There were both early and last-minute bookings in Brighton — ADRs fluctuated a lot, from $362 at 270+ days to $221 by the last week.
- Edinburgh had a lot of early demand — A whopping 41% of reservations were made in the 91-180-day window, and a large portion of these stays were for October and the Christmas period.
- Bristol was a popular last-minute destination — 71% of reservations were made within two weeks of arrival and 46% within just two days of check-in.
- In Tenby, demand stayed consistent across different periods — ADRs gradually decreased starting from the 15-day mark, dropping significantly in the last two days before arrival.